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About us

shark sport watch-our story

Welcome to The Shark Watch Co

 The official Australian distributor for genuine authentic Shark Watches.

All our watch orders are processed and dispatched

From our official registered office in Perth WESTERN AUSTRALIA

To our loyal customers and follower’s worldwide.

Here you will find a vast array of sturdy robust fashion wrist watches designed to look good all day every day SHARK had gained itself An envious market reputation and presence in the global watch market, and our R & D design team kept moving forward and pushing the tech boundaries, with unswerving faith and focus that indeed todays men DO need more than one watch and that they are keen to wear different styles to suit different occasions and SHARK is what they want.

SHARK continues to design great watches that catch the eye and lead the way forward in cutting edge sports men’s fashion accessories. A watch is not just for telling the time: it should make a statement about the man that you are.

A SHARK is born

Shark Watches commenced operation Back in 1997 , SHARK’s original founders, a group of young sport and fashion savvy friends , came up with the idea of creating a fashionable robust watch aimed entirely at the younger sporty type man. They decided upon the name SHARK for the watches, because sharks in the sea never stop swimming: if they did, they would sink. We thought this typified our vitality ,youth and zest for life for us and other men the world over , sharing a passionate approach to life , love and fashion – they are powerful and always keen to try new ideas , SHARK never stop swimming .

SHARK’s marking the territory

SHARK gives the younger man so many choices, with a great many different styles and designs for the man who has previously only had one watch to wear for every occasion. Now men can take advantage of different watches that stand out, rather than the same old styles of years gone by. The 21st century has brought CHANGE and in CHANGING TIMES men have CHANGING AMBITIONS and they want CHANGING FASHION. We like to say that SHARK is CHANGING FASHION WITH TIME.

SHARK gives you a brand new experience of accessories, with new styles always being designed. We encourage ideas and feedback from SHARK customers about their wearing experience, which helps us to innovate and design ever greater 13.5

A SHARK that Stand Out

From the earliest days, SHARK has always listened to the market. As recognition as a major global brand grew, so did SHARKS focused on creating branded registered designs and cutting edge products.

Even before , SHARK’s attention to detail began to be recognized worldwide simple little things such as the packaging , materials and concepts were re-designed every year using fresher better materials helping to build the branded appearance and unswerving SHARK strive for quality . Many exceptional designs were created during these early formative years, gaining widespread market appreciation, and customers began to show their new accessories to friends and family and to give us their opinions and ideas about new design possibilities.

 SHARK has your back !!

Numerous customers began to comment on our Facebook page, giving us lots of “likes” and displaying their SHARK watches for others to see. Our reputation grew and spread, until today we have thousands of friends on Facebook, and the SHARK name is both respected and loved all over the internet.

Many of our customers now have a whole collection of SHARK watches and we are delighted when they post a picture on Facebook and say “Hi guys! This is the SHARK I’m wearing today!” SHARK gives men an extensive choice of designs to suit a wide variety of occasions and moods, and we are proud to be known as the watch designer that makes a difference.

 The Visual presence and SHARK Appeal

The brand color of SHARK watches is red, and was chosen carefully. Red is associated with vitality, power, strength, energy, passion, desire and love, and at SHARK we see it as the color of young men who are bold and energetic.

We use the shield in our logo. In days gone by, soldiers carried shields, and we view the shield as representing men who are tough and strong & warriors at heart... With the elements of red, the shark, and the shield in the logo, SHARK creates an image of a young man who is courageous, strong, and vigorous.

 Product Design

In the design of SHARK watches, red and black feature strongly, as red, of course, is our brand color, and black makes a great foil for it.When SHARK became widely accepted as a young man’s fashion icon, the company focused on creating branded designs and product, and during that time produced several acclaimed registered designs. At SHARK, our skilled designers and product managers take extreme care to ensure that every watch makes a high end robust fashion statement worthy of. Each time we launch a new model, we want to make an impact on our customers, especially with the new technological advanced SHARK Fashion Series.

Original design and continuous improvement are the hallmark of SHARK watches. Even the packaging is subject to great attention to each fine detail, which has resulted in a carbon style watch box that is of high caliber and reflects the SHARK brand and ethos SHARK watches are divided into four collections which include SHARK Fashion, Racing SHARK, Duo SHARK, and, of course, our Limited Edition collector series.

 The SHARK Prototype conceptions

The movement is, as you would expect, the core of SHARK watches, and the theoretical design of each movement is brought to life in the form of the first prototypes. The specialists in our laboratory manually assemble all the various parts in order to check each detailed parameter and specifications step by step, paying attention to every last detail.

At Shark, new products must withstand two prototype stages in order to ensure that not even the tiniest detail is overlooked. This includes not just the movement, but all of the other components such as the hands, the case, and so on. The completed watches are also subject to a whole range of rigorous tests in the development phase.

The technology used in SHARK watches undergoes a huge variety of different tests under the eyes of our watchful team of experts which take place over a period of several months. The watches are checked for resistance to physical impact, thermal variations, and rate regularity, and endure tests simulating several years of wear. All of the functions in SHARK watches are subjected to stresses far in excess of anything likely to occur during normal use.


The manufacturing process of SHARK watches begins in the design studio where each of the main components and the movements are designed crafted and hand created. After a first round of rough machining and casting, every part undergoes further milling and processing. Small parts are bored, ground, filed and then polished in order to prepare surfaces for the precision finishing operations, which enable very precise individual adjustments to be made.

The watchmakers and skilled engineers in the R&D department oversee the whole process from the design stage to the final production of the hundreds of different unique tiny pieces. Many of them are microscopic and the challenge is one of scale. Some 200 – 300 minute moving parts have to be assembled into a very small precise space with a diameter of only a couple of centimeters. The pieces have thousands of interactions, yet must work perfectly in harmony with each other in order to ensure the strength, durability and reliability of every single watch we produce...

Each part of the watch and movement undergoes a decorating or finishing operation, even if the surface will be covered by other components and never seen. This applies to everything, especially the bridges and other main integral parts, and requires a skilled goldsmith with experience and expertise. These classic finishes are an essential part of the process in order to ensure that all the many moving pieces work together in perfect harmony. The sharp edges of every metal part of the movement are beveled: the tiny edges are first softened and then polished by hand in several stages in order to produce a finish which is nothing short of magnificent.

Every single small piece is inspected at every stage of the work. As they are moved from one workshop to the next, the parts are checked at the moment they come into a workshop, and checked before they leave it again in order to go on to the next stage of manufacture. Indeed, each design workshop has its own QC and checking equipment and the SHARK Quality Control Department is in overall charge of the whole of the manufacturing process.

Every watch and component is checked at every stage, to ensure that a SHARK watch not only meets, but exceeds, the company’s quality criteria, each one is given a final check before it can be finally packaged up and dispatched out to one of our loyal SHARK customers around the globe. .



A watch is not just for telling the time:

It should make a statement about the man that you are.

SHARK - Just keep swimming

 shark sport watch-australia the shark watch co.



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